DIGITAL
DATA
CONSULTANT

Analytics professional with 5+ years architecting enterprise measurement ecosystems. Led pan-European GA4/GTM implementations for 30+ sites across 15 markets. Proven expertise in GDPR-compliant tracking, stakeholder training, and translating complex data into executive strategy.

STRATEGY /// IMPLEMENTATION /// PRIVACY /// GOVERNANCE /// DATA-DRIVEN CULTURE /// GA4 /// GTM /// BIGQUERY /// STRATEGY ///
01 // EXPERIENCE LOG
BROTHER INT. EUROPE
May 2023 — Present Lead Web Analyst
  • Orchestrated a Pan-European Data Ecosystem: Designed the tracking infrastructure for 30+ sites across 15 markets, ensuring 100% data integrity for Meta, LinkedIn, and Reddit activations.
  • Engineered Privacy-First Compliance: Deployed rigorous cookie consent frameworks across the EEA, mitigating legal risk while preserving critical measurement fidelity.
  • Standardized Enterprise Collection: Harmonized GA4/GTM protocols across all regional markets, creating a unified data language for the entire European business unit.
  • Built the Single Customer View: Consolidated fragmented data streams (GMP, Social, CRM) into BigQuery, powering executive dashboards.
  • Elevated Team Capability: Designed and delivered GA4 certification training workshops to 50+ stakeholders, ensuring widespread adoption of data tools.
KEY IMPACT 15 MARKETS
Unified tracking architecture across the entire EEA region.
INTETICS
2022 — 2023 Marketing Analyst
  • Enabled Data-Driven Leadership: Built real-time BI dashboards integrating Dynamics 365 and web data, directly informing CEO/CTO strategic planning.
  • Ensured Business Continuity: Led critical market research and resilience strategies during high-risk geopolitical instability, identifying safe harbors for business operations.
  • Optimized Lead Generation: Mapped end-to-end user journeys to identify and scale high-value acquisition channels.
KEY IMPACT ZERO
Downtime during critical geopolitical crisis via strategic market relocation.
PURECARS
2020 — 2022 Digital Specialist
  • Resolved Critical Technical Debt: Diagnosed and repaired complex tracking failures across GA4 and Campaign Manager, restoring accurate attribution for high-volume automotive clients.
  • Scaled Campaign Measurement: Implemented robust GTM containers for high-traffic search and social campaigns, ensuring granular performance visibility.
KEY IMPACT 100%
Resolution of critical tracking errors for high-volume clients.
02 // THE ARSENAL
GA4
GTM
Looker Studio
BigQuery
SQL
Google Campaign Manager
Google Ads
Microsoft Ads
Search Console
Microsoft Clarity
GDPR & OneTrust
Tableau
SEO
PPC
Training Delivery
Google Cloud
Meta
LinkedIn
Reddit
03 // INSIGHTS
LATEST

ARCHITECTING MEASUREMENT IN THE GEO ERA

How to track AI Overviews (AIO) and Chatbot conversions in GA4. The shift from SEO to GEO requires a new technical framework.

READ FULL ARTICLE →
STRATEGY

GDPR IN MULTI-MARKET ORGS

Navigating tracking compliance across 15+ markets without losing data fidelity.

COMING SOON
04 // INTEL
MASTER'S IN SOCIAL TECHNOLOGIES
V.N. Karazin Kharkiv National University
POLITICAL SCIENCE
Bachelor's Degree
MARKETING
Bachelor's Degree
LANGUAGES

Multilingual capability for pan-European projects.

English Fluent
Ukrainian Native
Russian Native
Spanish Learning

OPEN FOR COLLABORATION

INITIATE CONTACT